• What if personality wasn’t just something to analyze – but something you could see, turn, and immediately understand?

    Ontolokey, an innovative cube-based model, makes this possible. It brings complex personality structures into a tangible, visual form and opens new pathways for analysis, coaching, education, and self-development.

    Rooted in the function typology of Carl Gustav Jung, Ontolokey integrates elements from well-known personality models such as MBTI, 16Personalities, the Big Five, and the Enneagram – without being limited to a single framework.

    The Foundation: Jung’s Psychological Functions

    In 1921, Carl Gustav Jung outlined four core psychological functions – thinking, feeling, intuition, and sensation – each expressed in either an introverted or extraverted orientation. These eight function types continue to serve as the foundation for many modern typology systems.

    Ontolokey translates these abstract concepts into a color-coded, spatial structure. Each function is represented by a specific colour and location within a cube, making it possible to instantly recognize how cognitive processes interact and which are dominant or repressed.

    By rotating the cube, users can explore all 16 personality types known from MBTI or 16Personalities – including the dynamic order of their cognitive functions – in just seconds.

    Beyond Typing: Archetypes and Psychological Depth

    Ontolokey is much more than a quick type assessment. When the cube is unfolded, it reveals a symbolic map of the deeper layers of the psyche, inspired by Jung’s analytical psychology. This includes:

    • the Ego – the conscious identity
    • the Persona – our social mask
    • the Anima or Animus – our unconscious inner counterpart
    • the Golden Shadow – untapped potential and repressed strengths
    • and the Self – the deeper center of wholeness and transformation

    In this way, Ontolokey connects the surface of personality to the deeper psychological structures – offering insight not only into who we are, but who we might become.

    Applications: Coaching, Education, Brands, and Teams

    Ontolokey is a flexible tool that can be used across multiple fields – not only in psychology, but also in business, communication, and education:

    • In coaching and psychotherapy, it provides a visual shortcut to understanding personality structures and unconscious dynamics.
    • In education, it helps young people better understand themselves and others – fostering emotional intelligence, empathy, and social harmony.
    • In branding and marketing, Ontolokey can be used to identify and design brand personalities based on psychological type and colour association.
    • In team development, it enables better understanding of communication styles, decision-making approaches, and collaboration strategies.

    Most importantly, Ontolokey is accessible to non-experts. Its color-coded and spatial format makes even deep psychological concepts easy to grasp – making it ideal for workshops, schools, and everyday conversations.

    Conclusion: A Tool for Understanding and Growth

    Ontolokey offers a unique way to understand personality – one that is visual, spatial, and grounded in depth psychology. It simplifies complex models without losing nuance, and opens up new ways to explore personal potential, inner conflict, and transformation.

    In a time where self-awareness, empathy, and psychological well-being are more important than ever, Ontolokey provides a practical and holistic tool for understanding ourselves – and each other.

    It’s more than a model – it’s a key to the psyche.

  • Myth, Alchemy, and the Individuation Process Across Cultures

    Who am I really – and who could I become?
    This question transcends culture, era, and religion. Whether in ancient myths, world religions, Eastern alchemy, or Jungian psychology, we find strikingly similar answers: the path to wholeness leads through inner transformation.

    Ontolokey, a modern personality model in the form of a color-coded cube, makes this path tangible – translating deep psychological and symbolic knowledge into a visual and cross-cultural language.

    Ontolokey: The Cube as a Symbol of Inner Space

    Based on Carl Gustav Jung’s eight psychological functions – Thinking, Feeling, Intuition, and Sensing, in both introverted and extraverted forms – Ontolokey integrates systems like MBTI, Big Five, and the Enneagram. But it goes a step further:

    Ontolokey doesn’t reduce people to types. Instead, the cube becomes a dynamic space – one that unfolds, rotates, and reveals deeper layers of the psyche. This makes development visible: we are not static beings, but evolving selves in motion.

    Each surface of the cube, each axis and transformation reflects psychological energy – conscious or unconscious, integrated or projected. This three-dimensionality mirrors our inner complexity.

    Mythic Journeys and Archetypes of Transformation

    Many cultures have described the journey toward wholeness using myths and symbolic figures. These stories are not just old tales – they are psychological maps.

    • In Greek mythology, Odysseus’ return from war is a symbolic individuation process: projection, shadow confrontation, encounters with anima figures, and eventual homecoming.
    • In Plato’s Symposium, the idea of the original human as a spherical being, split in two by the gods, represents the eternal longing for psychological completeness.
    • In alchemical traditions, the inner work follows stages: nigredo (chaos), albedo (clarity), and rubedo (integration) – all mirrored in the cube’s transformational design.

    The Eight Immortals (Ba Xian): Unity in Diversity

    A profound Eastern parallel lies in the Chinese myth of the Eight Immortals (八仙, Ba Xian). Each of them represents a different human strength, personality, and symbolic tool. Though individually powerful, they become invincible only when united.

    From a Jungian perspective, the Eight Immortals symbolize the eight psychological functions:

    • Each Immortal reflects a unique attitude toward life – sensing, thinking, feeling, or intuiting; introverted or extraverted.
    • Only as a group can they balance and complement each other.
    • Their harmony shows: true mastery comes from internal integration, not dominance of one part over another.

    In the Ontolokey model, this principle becomes visible: only when all eight functions are honored and consciously integrated, do we approach psychological wholeness. The cube helps us see which of our “inner Immortals” are already active – and which are waiting to be awakened.

    Wholeness as a Universal Path

    Whether we look to:

    • the Greek heroes,
    • the alchemists of Europe,
    • the Taoist sages of China,
    • the Sufi mystics,
    • or the psychological pioneers of the 20th century –

    we always find the same basic insight:
    Human beings seek unity. Within themselves. With the world. With something greater.

    Ontolokey speaks this global language of the soul – without cultural appropriation, but with deep respect for symbolic wisdom across traditions.

    Conclusion: A New Visual Language for the Oldest Journey

    Ontolokey offers a bridge between cultures, disciplines, and people. It combines analytical depth with symbolic richness – and makes the journey toward wholeness visible, learnable, and shareable.

    In a time of fragmentation, speed, and psychological overload, Ontolokey invites us to slow down, turn inward, and discover what the ancient myths always knew: You are more than a type.
    You are a whole in the making.
    And the path to that wholeness runs through shadow, myth, mystery –
    …and a cube that unfolds your Self.