Ontolokey

What if personality wasn’t just something to analyze – but something you could see, turn, and immediately understand?

Ontolokey, an innovative cube-based model, makes this possible. It brings complex personality structures into a tangible, visual form and opens new pathways for analysis, coaching, education, and self-development.

Rooted in the function typology of Carl Gustav Jung, Ontolokey integrates elements from well-known personality models such as MBTI, 16Personalities, the Big Five, and the Enneagram – without being limited to a single framework.

The Foundation: Jung’s Psychological Functions

In 1921, Carl Gustav Jung outlined four core psychological functions – thinking, feeling, intuition, and sensation – each expressed in either an introverted or extraverted orientation. These eight function types continue to serve as the foundation for many modern typology systems.

Ontolokey translates these abstract concepts into a color-coded, spatial structure. Each function is represented by a specific colour and location within a cube, making it possible to instantly recognize how cognitive processes interact and which are dominant or repressed.

By rotating the cube, users can explore all 16 personality types known from MBTI or 16Personalities – including the dynamic order of their cognitive functions – in just seconds.

Beyond Typing: Archetypes and Psychological Depth

Ontolokey is much more than a quick type assessment. When the cube is unfolded, it reveals a symbolic map of the deeper layers of the psyche, inspired by Jung’s analytical psychology. This includes:

• the Ego – the conscious identity
• the Persona – our social mask
• the Anima or Animus – our unconscious inner counterpart
• the Golden Shadow – untapped potential and repressed strengths
• and the Self – the deeper center of wholeness and transformation

In this way, Ontolokey connects the surface of personality to the deeper psychological structures – offering insight not only into who we are, but who we might become.

Applications: Coaching, Education, Brands, and Teams

Ontolokey is a flexible tool that can be used across multiple fields – not only in psychology, but also in business, communication, and education:

• In coaching and psychotherapy, it provides a visual shortcut to understanding personality structures and unconscious dynamics.
• In education, it helps young people better understand themselves and others – fostering emotional intelligence, empathy, and social harmony.
• In branding and marketing, Ontolokey can be used to identify and design brand personalities based on psychological type and colour association.
• In team development, it enables better understanding of communication styles, decision-making approaches, and collaboration strategies.

Most importantly, Ontolokey is accessible to non-experts. Its color-coded and spatial format makes even deep psychological concepts easy to grasp – making it ideal for workshops, schools, and everyday conversations.

Conclusion: A Tool for Understanding and Growth

Ontolokey offers a unique way to understand personality – one that is visual, spatial, and grounded in depth psychology. It simplifies complex models without losing nuance, and opens up new ways to explore personal potential, inner conflict, and transformation.

In a time where self-awareness, empathy, and psychological well-being are more important than ever, Ontolokey provides a practical and holistic tool for understanding ourselves – and each other.

It’s more than a model – it’s a key to the psyche.